Instagram users uploaded 600 million photos on New Year's Day, making it the biggest upload day for the photo-sharing network so far.
Facebook CEO Mark Zuckerberg revealed the figure today during the company's earnings call, highlighting Instagram's contribution to Facebook's mobile strategy.
Instagram, purchased by Facebook last year, achieved this figure despite taking heat for a privacy debacle in early December. A change in Instagram's terms of service caused a privacy panic, with users pledging to quit the service in fear their images would be used in advertisements. The stir prompted Instagram to restore its original terms of service and issue an apology.
The onslaught of New Year's Day photos noted by Zuckerberg today beats other one-day upload figures Instagram has made public in past, including the 250,000 uploaded on Election Day and the 800,000 photos posted during Hurricane Sandy.
New Year's Day biggest ever for Instagram
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New Year's Day biggest ever for Instagram
